Create tags to flag notable guests, and set how many visits (and over what period) make someone a "Regular", plus how long since their last visit makes them "Lapsed".
Steps
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Go to Settings, then "Guest CRM".
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Under "Guest Tags", type a name (e.g. "Anniversary Diner") into "New Tag" and click "Add Tag" - tags appear on guest profiles and can be used to filter your guest list. Remove one at any time using the x on its chip.
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Under "Regular & Lapsed Guests", set "Regular: visits" (the number of visits needed) and "Regular: within days" (the window those visits must fall within).
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Set "Lapsed: after days" - the number of days since a guest's last visit before they're considered lapsed. Click "Save" - this one definition applies everywhere, from the Guests list's Regulars filter to a guest's profile badge and matching Marketing segments.